Ethical Practice

As our name suggests we consider ourselves a KIND brand. We are passionate about creating and making beautiful pieces of jewellery but not at the cost of our planet or the people we share it with. This means we are constantly aiming to minimise the impact of our actions, both in and out of the studio. We also hope to be a positive contribution to both the fashion & design world and our wider community as a whole. That said, we also understand that we aren’t perfect (who is?) and there is always room for improvement. We are a young brand, finding our way around the industry and are always open to new ideas and ways of working. Ethics and sustainability are at the core of the KIND ethos, it’s an ongoing conversation and a movement that we want to be a part of. We want to offer transparency to our customers and are always happy to answer any questions you have. Here is a little bit about how we operate and as we grow and evolve so will this list… We believe that is the true path to sustainable change!


Tansy Haak, Kind Jewellery

In the Studio

All Pieces of KIND Jewellery are handmade in London by Tansy Haak making them 100% sweat shop free. We aim to make quality pieces of fine jewellery which are built to last and offer a free repair service for damaged items.

We only use responsibly sourced materials, including 100% recycled, Fairmined© & Fairtrade precious metals to produce our collections and bespoke pieces. You can read more about them on our materials page.

Any Components which we can not source in certified 100% recycled metal sourced from accredited Hatton Garden Suppliers who are regularly audited by the Responsible Jewellers Council or can provide written evidence that their materials are ethically produced. This means that any newly mined gold or silver used has to come from mines which adhere to standards regarding human rights, environmental impact and working practices.  

  • We use Vegan Polishing Products and Non-toxic (food grade) pickle to remove oxidisation after soldering.

  • We use Bio degradable Baggies to store all of our stock.

  • We recycle every last scrap of metal whilst making new pieces. 


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ONE TREE PLANTED

Buy one of our eco-friendly jewellery pieces online and Kind Collection will plant a tree… It’s that simple!

Through our partnership with ‘One Tree Planted’, we are pledging to donate one tree for every order made online throughout the final months of 2019 – and beyond.

One Tree Planted is a non-for profit environmental organisation that aims to fight climate change, protect biodiversity and help reforestations efforts across the world. By working alongside this great project, we are ‘planting good seeds’ across the world and making a difference one purchase at a time, all thanks to you and your retail therapy!

So feel good about your purchase, and treat yourself, or a loved one, to a delicate piece of jewellery from our collection and help keep our planet green!


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As a Brand

Aiming for ‘zero waste’ means we reclaim, recycle & re-purpose wherever possible.

We 'stand up for trees' by off setting our Carbon footprint via The Woodland Trust - Our support means they can plant trees that reduce our carbon footprint, mitigating the emissions we create by making our collections & shipping our orders.

Our packaging and promotional material are recycled and recyclable and we avoid any unnecessary printing by emailing invoices rather than including them in orders.

 We have built long lasting relationships with our UK based, suppliers to support our economy & community.


We are always looking for more ways to minimise the impact our practices have on the planet we call home and the people we share it with. If you have any further suggestions for us please get in touch.