6 ways that KIND Collection practices sustainability
As our name suggests we consider ourselves a KIND brand.
We are inspired by timeless designs and sustainable solutions. Our aim is to create beautiful pieces of jewellery - but not at the cost of our planet or the people we share it with. This means we are constantly looking for new ways to improve our methods and give back to this incredible world that we are a part of.
To consider ourselves a sustainable brand, we often observe the negative actions and habits of fast fashion - to see ways in which we can reverse them in our own work.
So today, we would like to share with you 6 ways that we practice sustainability everyday at KIND Collection.
Materials
At KIND, our jewellery is made to last a lifetime, not a season, which is why we only use solid materials from responsibly sourced suppliers. This is to ensure our pieces will always glow, and wont de-value at the bottom of a jewellery box. By using solid materials, we are able to recycle every last scrap of metal to make new pieces - meaning nothing goes to waste. Any styles we choose to drop from the collection are melted down, and turn them into another beautiful design, meaning zero waste and NO dead stock. Our collection is cast in 100% recycled Silver & 9ct Gold and our wedding rings and bespoke commissions are made using 100% recycled Silver, Gold or Platinum with the option to support the mining industry by upgrading to Fairmined Gold.
Recycle + Rework
As part of our mission to minimise the frequency of fast fashion, we encourage our customers to reuse their old jewellery, and turn it into something that they will want to wear everyday. Our Recycle + Rework section focuses on re-purposing unworn jewellery, turning them into bespoke designs that reflect the wearers personality. What was once cherished by one person can be melted down, redesigned and repurposed into a beautiful new piece for another person. By reworking your heirloom metal and stones, we are reducing our impact on the earth, and restoring the sentimental value and love to a piece that might have otherwise been forgotten. We want to help our KIND customers bring their pre-loved jewellery back to life, saving them money, and recycling precious materials in the process.
Vintage
Alongside our Recycle + Rework section, we also promote slow fashion through our KIND Vintage Collection. This arm of the business is made up by a curated selection of fine jewellery, which has been sourced in the UK. Our vintage section aims to give pre-loved jewellery a new lease of life and the chance for a new adventure. We have some exciting new vintage pieces arriving online at KIND very shortly… so keep your eyes peeled!
Free repairs
As mentioned, our entire collection is made using the highest quality materials - so you can wear them day-in, day-out, and always expect them to shine. To promote slow fashion, we offer our customers free repairs on their KIND purchases, As much as you might love your jewellery, we know that accidents happen. Clasps break, chains tangle, and gold/silver can still tarnish! So to ensure each piece gets to live as long as time (and be handed down through generation), we will repair them where possible or work with you to find a solution for a fair price if the damage is more complex.
One tree planted
As part of our on going commitment to do better for the planet, we have teamed up with an international organisation called “One Tree Planted”. As of 2019, we have, and will continue to plant a tree for every piece purchased at KIND Collection. One Tree Planted is a non-for profit environmental organisation that aims to fight climate change, protect biodiversity and help reforestations efforts across the world. Every time you buy from KIND Collection, you are helping the bigger picture, and creating a more sustainable world. By working alongside this great project, we are ‘planting good seeds’ across the world, making a difference one purchase at a time. Thanks to you, and your retail therapy, we have now planted 326 trees!
Packaging
Aiming for ‘zero waste’ means we reclaim, recycle & re-purpose wherever possible. Our packaging and promotional material are recycled and recyclable and we avoid any unnecessary printing by emailing invoices rather than including them in orders. We also use Bio degradable Baggies to store all of our stock, and only use Vegan Polishing Products to make our pieces shine.
Whilst we are very conscious about our processes, we know that we aren’t perfect (who is?). If you have have any other suggestions about ways that we can minimise our impact, we would love to hear from you! Additionally, if you have any questions about our current practices, please feel free to reach out. We want to be completely transparent, so you know exactly what you are supporting when you buy from KIND Collection.