Out with the new, in with the old
Fashion trends come and go — faster than the changing of the seasons.
Each year, 50 millions of tonnes of left over clothing and materials end up in landfill, from overconsumption and the fast fashion industry.
When the KIND founder, Tansy Haak, was at university — her tutor told her: ‘The world is so full of stuff, so it is your responsibility, as a designer, to make sure the things you add to it are meaningful'.
It is a quote that has stuck with her throughout her entire professional life, and is the foundation of the brand that we now all know and love — KIND Collection.
As a brand, we aim to produce timeless jewellery that will last a lifetime. Jewellery that can be passed down through generations, and loved for decades. We aim to produce modern heirlooms, that will always maintain their emotional and financial value.
And when those heirlooms get passed down, we want to help our customers reinvent the old materials and turn them into a new design, in a way that reflects the values and style of the new wearer.
We are incredibly passionate about reusing, repurposing and recycling materials that are already mined and in circulation, and turning them into a modern design that can be worn and loved, as if it is brand new. So out with the new, and in with the old — we say!
Our Recycle + Rework services are at the heart of our business, and we love working with customers who have inherited or collected jewellery over the years, and are looking to revamp the designs. We love that materials such as Gold & Silver can be so wonderfully recycled. What was once cherished by one person can be melted down, redesigned and repurposed into a beautiful new piece for another person. By re-using the existing materials, the jewellery still holds its sentimental value, but it becomes a piece that can be worn and loved — every single day. So if you have any jewellery lying around that no long reflects your style, get in touch with us! We can sit down and come up with a design that you will cherish and wear for the years to come.
In conjunction to our Recycle + Rework services, we have also introduced our range of Vintage KIND — a collection of carefully curated fine jewellery, sourced from across the UK. These pieces have been brought back to the KIND studio, where they have been polished, re-set and given a new lease of life. Buying vintage is the best way to support slow fashion, as it uses pre-existing materials that have otherwise been forgotten. Not only is buying vintage a more environmentally friendly option (as the gemstones are already in circulation), vintage jewellery is also filled with decades of personality! You can check out our Vintage Collection here, or you can learn more about our post consumer/vintage gemstones in our recently blog, here.
Our entire collection is cast in 100% recycled Silver & Gold and our wedding rings and bespoke commissions are made using 100% recycled Silver, Gold or Platinum as standard. When making jewellery, we keep every last scrap of metal that comes off in the process, so it can be melted down and reused in the next design. Preserving and reusing materials is something that we will always be passionate and vocal about — as it is a great way to reduce waste and promote a more sustainable lifestyle.
As a consumer, you have the power to change the way your money is invested and spent. To create a more sustainable future, we need to shop with brands whose values reflect our own. We encourage you to be mindful of your consumption, and consider shopping vintage or with brands that choose to recycle, reuse and repurpose, wherever possible.
If you would like to learn more about our sustainability practices, please feel free to reach out! Alternatively, you can read our recent blog “6 Ways That KIND Collection Practices Sustainability’.