KIND Integrity

At KIND, we are committed to delivering exceptional quality at fair prices while operating in a transparent and sustainable manner. From our craftsmanship to our customer service, we stay true to our values, which are a reflection of our story, our commitment, and our love and gratitude.

Quality
First and foremost, we believe quality is twofold: aesthetic brilliance and ethically responsible production. We understand that jewellery is a deeply personal expression of one's style and beliefs, and we want our customers to feel proud of what their KIND jewellery represent. Each piece in our collection is meticulously handcrafted using recycled precious metals, and responsibly sourced gemstones, ensuring that our commitment to the environment is as solid as the beautiful pieces we create.

Transparency
At the heart of KIND Collection is transparency. Our goal is not only to create stunning, ethically-produced jewellery but also to educate and engage our customers in our process. We believe that informed consumers can make choices that align with their values, hence we proudly pull back the curtain on our supply chain. We aim to break the traditional opaqueness of the jewellery industry, showcasing our dedication to integrity at every step. To learn more about our supply chain, read our relevant blog - here.

Supporting women
KIND Collection was founded and is run by Tansy Haak, with each piece of jewellery handmade by her in the UK. As a brand, supporting women in all areas of our community has always been an important focus to us. Each piece we create is a celebration of feminine strength, beauty, and resilience, and our commitment to women’s empowerment resonates in every piece of jewellery that we craft. We’re also proud to work with Fairmined, our main supplier of gold, silver and platinum – who focus to uplift the voices and talents of women in their entire supply chain.

Customer Service
Our commitment to quality and transparency extends to our customer service as well. As a brand, we aim to build relationships founded on trust and respect with our customers, and we work with them through every step of the way – especially through our bespoke services. We see our customers as part of the KIND family and, as such, we strive to provide a personalised and responsive service to each one. We listen, we care, and we make sure that every interaction is as precious as the jewellery we create.

In the end, we are more than just a jewellery brand. We are an embodiment of quality, transparency, empowerment, and exceptional service. If you have any questions about our jewellery, our brand or our values – please don’t hesitate to reach out! We are here to help, every step of the way.