Our goals and intentions for 2025

As we step into 2025, we’re reflecting on the core values that define KIND Collection and the goals we’ve set for the year ahead. At the heart of everything we do is the belief that jewellery should be meaningful, sustainable, and made to last a lifetime. With this in mind, we are excited to continue crafting timeless pieces that are not only beautiful but also responsible and enduring.

Crafting Jewellery That Lasts a Lifetime

Our jewellery is designed to stand the test of time—both in style and durability. Each piece is handcrafted in the UK by our founder, Tansy Haak, in collaboration with a small group of talented local stone setters and artisans. This ensures the highest level of craftsmanship while supporting skilled workers within our community. Our aim is for every piece to become a modern heirloom, cherished for generations and interwoven with the stories of your life.

Social Responsibility and Sustainability

In 2025, we’re doubling down on our commitment to being a socially conscious brand. We are proud to use 100% recycled precious metals in our designs, reducing the need for new mining and minimising environmental impact. Additionally, all our gemstones are ethically sourced and fully traceable, ensuring that every material we use aligns with fair and responsible practices.

We are constantly seeking ways to reduce waste, from reusing materials in our studio to offering services like our Rework X Recycle programme, which allows customers to breathe new life into their old jewellery. This year, we will continue to focus on finding innovative ways to minimise our footprint while maximising the positive impact we have on the planet.

Redefining Luxury

Our promise for 2025 is to redefine what luxury means in the modern world. At KIND Collection, we believe that true luxury is not about excess but about thoughtfulness, sustainability, and integrity. We are dedicated to offering an ethical alternative to traditional fine jewellery, proving that beauty and responsibility can go hand in hand.

Looking Ahead

As we move forward, our goals remain rooted in creating jewellery that resonates with our customers’ values while contributing to a better, more sustainable future. We are excited to launch new designs, refine our processes, and continue building a community that believes in the power of ethical craftsmanship.

To our customers, thank you for being part of this journey. Your support allows us to stay true to our mission of making a positive difference in the world through jewellery. Here’s to a year of intention, growth, and creating pieces that tell your story for years to come.

Let’s make 2025 a year of mindful choices, meaningful connections, and timeless beauty.

Browse our collection online – or get in touch to design a bespoke piece with KIND Collection.