Sustainable Influential Figures

Over the past decade, Instagram has become the ultimate fashion bible - giving inspiration to users of all ages, genders and styles. 

With the rise of social media, we saw the rise of influencer marketing. But in the Instagram world, where 95 million photos and videos are shared each day, how can we filter out the fast fashion and unattainable lifestyles, and focus on the good and the sustainable?

Sustainability is (and always has been) at the forefront of our brand. We are passionate about creating and making beautiful jewellery but not at the cost of our planet or the people we share it with. Living and embracing a slower pace of life is important to us, which is how our Slow Sunday’s were created.

So today, we would like to share with you some of our all time our favourite online influencers and publications, that embody similar values, and are making headway in creating a sustainable future, by teaching thousands of people how to buy, shop and choose better.

KIND’S TOP 8 INFLUENCER PICKS:

MOCHNI (@mochni_com)

MOCHNI is an international online platform focused on responsible fashion and conscious living - catering to conscious fashion lovers. They inspire their audience through by answering questions about responsible fashion, wellbeing, hot spots, and a conscious lifestyle. One of our favourite aspects of their site is when they feature founders and designers who provide a transparent insight to their brand, products, and their industry. 

BESMA // Curiously Conscious (@besmacc)

Besma is a London-based ethical lifestyle blogger documenting modern conscious choices. Her philosophy is to be kind to the earth, to each other, and to ourselves (which we are in full support of). She created the platform Ethical Influencers, a digital community that is designed to promote conscious influential figures. 

Stories Behind Things (@storiesbehindthings)

The lovely ladies from Stories Behind things have created a thriving community that celebrates sustainable fashion, by telling a story about the things we buy, and the brands we support. Last year we absolutely loved working with them at The Big Clothes Switch, an event that promotes sustainable brands and champions vintage and secondhand purchases. 

Eco Diaries // Jihea Kim (@ecolifechoices)

Jihea Kim’s incredibly aesthetic Eco Diaries account provides a fantastic insight into the lifestyle of plastic free living. This London-based sustainable ambassador is a true compliment to the influencer industry, as she provides useful tips to help followers navigating the practicalities of living sustainably.

KeiSei Magazine (@keiseimgz)

KeiSei Magazine is a digital destination for ethical fashion, beauty and lifestyle inspiration. They aim to redirect the modern opinion of fast consumerism, to step in the direction towards sustainability. By highlighting ethical brands and starting the conversation about fast fashion, KeiSei Magazine is a source for good - and is a must read online magazine. 

Sustainable Fashion Matterz (@sustainablefashionmatterz)

With the mindset that every person can and will make a difference, Sustainable Fashion Matterz is a digital community promoting sustainable brands at an accessible price point. Their aim is to prove that fashion doesn’t need to cost the planet - and that together we can create a sustainable future.

Alex Stedman // The Frugality (@thefrugality)

A refreshing and down to earth take on everyday life, and how to live more sustainably. Although the lovely Alex Stedman doesn’t strictly share sustainability conscious content, she is a big champion of the ‘buy less, make it last’ ethos and she shares tips and tricks on how to make your pennies go further.

Ecoage (@ecoage)

With the aim of putting sustainability in the spotlight, its no surprise that Ecoage is one of our all time favourite publications. Not only are the creators passionate about fashion, but they also seek to educate us about many aspects of wellness and mindful living.